Denny's: Super Bowl
IHOP was eating Denny's, err, well... breakfast. And they were doing it by turning breakfast into dessert. To fight this, and giggle drops everywhere, we positioned Denny's as the much needed, and very serious, whip-cream-free-breakfast alternative.
Our ads aired on Super bowl Sunday. Afterwards we were featured on 2,300 TV news shows and 500 newspapers. Denny's was the second most googled word in the world. And as a result of our strategic platform and advertising campaign we served 1.7 million Grand Slams in a single morning.
A Meme was Born:
Nannerpuss was defined on Urban Dictionary on February 10th, 2009. Over the course of the month, the commercial was also shared on AdWeek, and food sites Serious Eats, and The Hot Dish. In May 2009, a user on the Craftster forums posted a knit version of Nannerpuss, complete with felt pancakes. At the end of the year, advertising blog Ad Nauseous nominated the commercial for Ad of the Year and in early 2012, the Daily Beast included the commercial in a list of the top 20 most effective Super Bowl ads. A Facebook fan pag for Nannerpuss currently has over 11,000 likes.