Principal Financial Group built their business with a simple proposition; no matter who you are or where you are in life, progress is always possible.
To relaunch their brand, we created two 60 second films that captured the beautiful, crazy, unpredictable, sometimes chaotic and often heartbreaking story we call life.
In addition to rebooting their brand they updated their very old, and possibly too pointy logo. So, we created a short film to break the news to their employees and industry partners:
